Experience

Design, research, education, and leadership.

A practice shaped by industry design work, customer-experience leadership, marketing, research, and post-secondary teaching.

Jan. 2023-Present

Professor, Creative Design & Marketing

Cambrian College

Teaching UX, UI, product design, marketing, and communication design through end-to-end discovery and development workflows.

Jun. 2021-Present

Supervisor, Marketing and Membership Services

Costco Wholesale

Leading a cross-functional team of 25 people supporting customer experience, membership service, training, and operational delivery.

Nov. 2015-Oct. 2020

CMF Designer

Iran Khodro Automotive Company (IKCO)

Developed automotive concepts and colour, material, and finish systems with engineering and production collaborators.

Mar. 2013-Nov. 2015

Marketing Manager

Paya Tavan Kosar Co.

Led marketing initiatives across product communication, visual design, and customer engagement.

Feb. 2013-Jan. 2021

University Professor, Industrial & Human-Centred Design

Azad University of Tehran

Taught industrial-design courses and coordinated senior design projects.